It was thought that an organization has to gradually graduate from the bottom line concept to triple bottom line concept.
Triple bottom line implies that an organization besides generating profits should also contribute to society and environment.

CHEERS  stand for Contributing to Health Environment and Education to Re-vitalize the Society. Under this program Mahindra Holidays undertakes activities involving member to that contribute to betterment of society and environment. These activities are aimed at giving an enhanced and meaningful experience to the members.

CHEERS is a concept where Club Mahindra members are involved in activities directly or indirectly contributing to society. One of the CHEERS activities was to support an orphanage near our resort. A trip to an orphanage along with members invoked unprecedented response. Another initiative under CHEERS is to support local artisans and craftsmen. Mahindra Holidays resorts has a souvenir shop, under CHEERS initiative, and a dedicated space has been allocated for selling locally made goods.

CHEERS, as was aimed has brought cheers to the smile of the lesser privileged and an unique emotive experience to members.